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Agile – How business need has transformed agile research in 2020
September 14, 2020 @ 2:00 pm – 2:30 pm
Speakers: Tim Dungey & Hannah Brown, M3 Global Research
Convenor: Xierong Liu, Ipsos Health
Although the notion of agile research is not new, widescale recognition of the power of it is.
As COVID-19 brought havoc across the global medical community in the first half of the year, there was a universal business need to understand the impact, both short and long term, on physician behaviour. Agile primary data collection became an essential tool to inform decision-making more broadly, and the healthcare industry needed reliable, high quality insights, fast.
This webinar offers an overview of how and why the emergent approach of agile research became a key trend across the industry. We share some of the practical applications, including its interplay with other methodologies, the relative popularity of emerging applications, and what business needs are now being answered for better, more timely insight.
M3 Global Research
Tim has 15 years’ experience in Healthcare Market Research. He started his career at Martin Hamblin and has held roles at GfK, Medefield, Instar Research and SERMO. Tim has both a strong operational background and full service experience having managed both operational and research teams. Tim is dedicated to end-to-end client-service, providing support and solutions throughout the entire project lifecycle.
M3 Global Research
Hannah Brown is Head of Marketing at M3 Global Research. She has worked in physician education and recruitment since 2005, initially in medical publishing before joining M3 EU in 2015. She leads M3’s thought leadership efforts across both divisions along with operational marketing activities. Away from work she founded a networking group for working women which now has over 3,000 members. She is also a school governor, and volunteers for Twins Trust, a charity supporting families of twins and higher order multiples.