Agile – Transforming your patient journey, a new Agile approach
September 14, 2020 @ 3:00 pm – 3:30 pm
Speakers: Jonathan Weiser and Rob Seebold, BuzzBack and
Julie Loving, TherapeuticsMD
Convenor: Xierong Liu, Ipsos Health
This webinar will demonstrate how to transform your patient journey research to a more agile, patient-centric approach.
The 3 A’s are now de facto in market research today and ingrained in our vernacular: AI, Automation, Agile – with Agile being the current operative. Agile IS here to stay but is less about faster and cheaper and more about embracing patients to empathize, understand them as human beings, and build a better patient experience.
Oh, of course with agility!
In this session, BuzzBack and a Julie from TherapeuticsMD will demonstrate a proven patient journey approach, integrating interactive, mobile, video and social listening elements for a 360 visual, view to patient understanding.
Jonathan joined the BuzzBack team in 2015 and comes to BuzzBack with over 10 years of research experience in the healthcare arena – ranging from academic/public health research to supplier-side research in pharmaceutical, medical device, and health plan industries. Jonathan has extensive experience in both quantitative and qualitative research, nationally and globally, and has conducted studies with a wide variety of methodologies, including A&Us, Choice Modeling/ Pricing (conjoint/DCM), Market Segmentation, Loyalty/Customer Engagement, Concept Testing, Buying Process, and Brand Tracking.
He has presented at the Pharmaceutical Market Research Conference (PMRC) and American Public Health Association (APHA), co-authored articles published in academic journals and posters presented at the American Diabetes Association (ADA). Jonathan is also an adjunct professor at Manhattan College where he teaches Introduction to Advertising and Communications Research.
With 20+ years insights experience, Rob has held a variety of senior agency roles. Rob joined BuzzBack in 2012 and leads on healthcare at BuzzBack Europe. Rob has a wide experience in global insights / research and has worked at agencies in the UK and Australia including RSGB, TNS and Research International (all now Kantar) and Quaestor Research and Marketing Strategists (now Optimisa Research). His specialisms include: Innovation & NPD, market landscape & understanding and brand & communications development.