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AI/Digital: Pharma’s use of digital channels is often poor. How can insight/MR teams improve the quality of their brand’s digital marketing campaigns?
July 1, 2020 @ 3:00 pm – 3:40 pm
Speakers: Lucy Ireland, and Beth Stagg, Hall & Partners
Convenor: Sarah Phillips, IQVIA
Digital engagement is a critical part of pharmaceutical marketing campaigns, but often pharma insight teams are not involved in the planning, design and measurement of the activities (e.g. websites, apps, social media moves) deployed. Your expertise is missed!
Lucy will talk through how insight teams can ensure effective activities are deployed via discussing the different insight sources available (including those at the cutting edge) for planning, the ideal research needed at each stage of the design process, including some jargon busting and a few ‘watch outs’. She will finish with the challenge of measuring the impact.
Lucy will share learnings from the current COVID-19 situation with regard to digital engagement.
There will be an opportunity for discussion at the end of the webinar using the Breakout Rooms function within Zoom – allowing you to interact with colleagues and our speaker.
This is a member only event and is free to attend for members.
Hall & Partners
Lucy has spent the last 20+ years working in pharmaceutical market research. In this time, she spent 5 years at Doctors.net.uk seeing digital marketing ‘at the coal face’.
Since joining H&P 6 years ago, Lucy has been partnering with the wider Omnicom Health Group team to:
Explore the data sets available in this new data rich environment on behalf of her clients
Learn about the digital developments the creative agencies are offering.
Alongside this, her day job has continued to include the delivery of insights, including testing of digital marketing assets.
Hall & Partners