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Are your numbers correct part 2 – Checking Cross Tabulations – How To and What For?
January 28, 2021 @ 1:30 pm – 2:15 pm
Speaker: Evgeny Zlatkovsky, N’counter
Convenor: Alexander Rummel, Aurum Research
Between collecting data in a raw data set and their interpretation in a report, there is an obligatory stage of data evaluation and analysis. Whereas the advanced statistics are perfectly suitable for a profound insight into each question and each probable correlation, a quick overview, however, goes better with a bivariate analysis.
Cross-tabulation aims to display all the questions at once in a simple and well-arranged way, provided with percentages and all other basic parameters, and considering/comparing several subgroups. Mostly, a cross-tabulation is the only source for a data insight, without any approaches using alternative methods.
Thus, it is all the more important to be confident about the values within a cross-tabulation, “they just have to be clean”.
This webinar will focus on the various criteria which are crucial for the correctness of the data in a cross-tabulation, such as bases, scales, routings, missing values, cross-breaks.
There will be three aspects of checking for each of the criteria above:
- How to check, if they are correct or not;
- how to find data errors;
- how to clean them adequately.
There will be a live demonstration of those processes of checking, error-finding, and cleaning, using the examples of the real cross-tabulations.
This webinar is for:
Anyone interested in data, professionals, and learners
You can attend if you are from an EphMRA member company or an invited guest.
After graduating from the Moscow State University with a diploma in sociology, Evgeny opted for a career in market research and dedicated fifteen years to this fascinating field.
During this time Evgeny has gathered substantial experience using different techniques across various fields that had a strong focus on healthcare research.
Evgeny managed a healthcare research unit of a renowned agency for many years. After that he moved into data analysis and has been running a data analysis and software development company for more than a decade.