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Ask the Data before the Doctor
January 19, 2021 @ 2:00 pm – 2:30 pm
Speaker: David James, CEO, J+D Forecasting
Convenor: Jayne Shufflebotham, IQVIA
As the great Sherlock Holmes once said – “It is a capital mistake to theorise before one has data”, so this webinar will explore this principal in more depth.
There are questions market research can answer well, there are questions where market research is used for validation and there are questions where market research adds little or no value whatsoever. The skill is to knowing when each of the above applies!
This webinar will walk you through how secondary data should be used. It will equip you with the tools to select the right data sources and help you avoid some of the more common analytical pit falls. The webinar content is aimed at anyone new to the industry (young researchers programme type people) or those new to secondary data.
CEO, J+D Forecasting
David founded J+D Forecasting, a specialist pharmaceutical forecasting company, nearly 15 years ago. He has over 20 years’ experience in pharmaceutical business analytics and continues to guide and advocate best practice when it comes to the use and misuse of secondary data.
David has worked across a wide range of therapy areas and methodologies, and has considerable insight surrounding how to maximise the value of secondary data and its integration within the business unit. Drawing on this experience, David will provide a passionate and engaging webinar that will provide all attendees with a solid foundation upon which they can be confident in the application of secondary data.