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Devices and Diagnostics – Human Factors Testing – The importance to product development and challenges posed by COVID-19
November 4, 2020 @ 2:00 pm – 2:30 pm
Speakers: Sean Houghton & Christophe Homer, Ipsos Health
Convenor: Bernadette Rogers, General Manager EphMRA
Description: Human Factors Evaluation and Testing (HFET) forms an integral part of the product design process, especially for medical devices. HFET studies are designed to establish and evaluate effectiveness, efficiency as well as safety of a product. Depending on the development stage, these are either formative and performance based or iterative and aimed at improvement through collecting user performance and hard data. Join our webinar in order to gain an understanding of the HFET process, awareness of the challenges COVID-19 has posed on the healthcare industry and the process of product development and marketing. Specifically, how a traditionally in-person led process such as HFET needs to be adapted to the new norm. This will be supported by an illustration how this has been conducted in real life, outlining both advantages and limitations.
Director, Medical Devices, Connected & Digital Health, Ipsos Health
Sean is part of the UK Medical Devices and Diagnostics centre of excellence. Since 2011 he has specialised in market research for the MedTech industry. Having started out in the more traditional segments he has developed expertise in digital and connected health solutions, driving thought leadership and guiding some of the leading healthcare companies on their path to digitalisation.
Working closely with the Ipsos innovation team, Sean is responsible for the implementation of traditional and new research methodologies. Having been ISO 9001 certified earlier this year, he is leading the rollout of the Ipsos human factors testing offer within the EU.
Director, Head of Ipsos UK Medical Devices & Diagnostics (MD&D), Ipsos Health
Christophe is the Head of Ipsos UK Medical Devices & Diagnostics team based in London. His role is primarily about addressing clients’ research business needs and identifying new avenues of growth. His work predominantly focuses on primary market research both qualitative and quantitative, but with a strong focus on cross collaboration with Ipsos’ multifunctional experts including human factors testing.
With over 10 years of healthcare market research experience Christophe has witnessed the evolution of research design and approach, introducing new methodologies and adapting to market needs. Most recently he has been leading the global rollout of the Ipsos human factors testing offer.