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EphMRA 2021 Summer School: Accessing Respondents – China and Japan. What you need to know.
June 8, 2021 @ 1:00 pm – 1:45 pm
Speakers: Ayumi Yada and Demi Liu, M3 Global Research
Convenor: Bernadette Rogers, EphMRA
This webinar is aimed at those who want to learn more about doing market research in China and Japan.
These markets have significant local nuances and you often need to think more creatively when designing your approach.
Accessing key influencers and respondents such as HCPs, payors, and patients can be different to what you might be accustomed to in more frequently researched markets. This webinar will give you some key things to think about and take note of. There will be time for questions at the end as well.
M3 Global Research
Ayumi is an Associate Director of Qualitative Research at M3 Global Research. Ayumi is managing and supervising global qualitative research projects.
Ayumi started her career at Glaxo Smith Kline as a medical representative and then moved to M3 Japan as a research analyst. At M3 Japan Ayumi managed domestic research projects directly with pharmaceutical companies.
Ayumi holds a Master of Public Health from the City University London, UK, and a Japanese pharmacist license.
M3 Global Research
Demi is an APAC Operations Manager at M3 Global Research. Demi works with all departments within M3 Global research on strategic operational improvements, new service development and issue resolutions. She focuses on managing partner relationships within the APAC regions including Japan, China, India, Korea and other APAC markets, proactively engaging in high profile projects and monitoring progress to ensure the project success.
Prior to M3 Global Research, Demi comes with over 9 years of experience having also worked at Genpact where she worked in several roles and capacities ranging from a commercial analyst to a project manager supporting consulting projects for clients.
Demi holds a Masters Degree in Business Administration from the University of Bath, UK.