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EphMRA Germany Online Meeting – How to define and execute a high impact omnichannel campaign to substitute for the loss of 70k rep visits and maintain sales of impacted brands?
September 23, 2020 @ 10:15 am – 10:45 am
This meeting is taking place in CET
Speaker: Martin Hoffmann, Senior Account Manager, Across Health
|How to define and execute a high impact omnichannel campaign to substitute for the loss of 70k rep visits and maintain sales of impacted brands? In this session, you will learn how to leverage a uniquely actionable set of market research-driven digital impact insights to plan, execute, monitor and continuously optimise a full campaign. |
Martin will share the following:
How to define and execute a high impact MCM campaign to substitute for the loss of rep visits while maintaining sales?
How to predict the impact of 50+ online & offline channels based on the Navigator market research methodology (HCP, patient, payer) and apply it to derive an evidence-based, efficient & effective channel mix strategy?
How to design KPIs and develop dashboards that are able to track impact during and after an omnichannel campaign?
Martin Hoffmann, Senior Account Manager
Martin has worked for Across Health for nearly 7 years, having started as a Senior Digital Consultant and for the past 4 years as a Senior Account Manager. Prior to Across Health, Martin worked for Amazon as a New Accounts Manager