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EphMRA Germany Online Meeting – How to define and execute a high impact omnichannel campaign to substitute for the loss of 70k rep visits and maintain sales of impacted brands?
September 23, 2020 @ 10:15 am – 10:45 am
This meeting is taking place in CET
Speaker: Martin Hoffmann, Senior Account Manager, Across Health
Convenor: TBC
Description:
| How to define and execute a high impact omnichannel campaign to substitute for the loss of 70k rep visits and maintain sales of impacted brands? In this session, you will learn how to leverage a uniquely actionable set of market research-driven digital impact insights to plan, execute, monitor and continuously optimise a full campaign. Martin will share the following: How to define and execute a high impact MCM campaign to substitute for the loss of rep visits while maintaining sales? How to predict the impact of 50+ online & offline channels based on the Navigator market research methodology (HCP, patient, payer) and apply it to derive an evidence-based, efficient & effective channel mix strategy? How to design KPIs and develop dashboards that are able to track impact during and after an omnichannel campaign? |
Martin Hoffmann, Senior Account Manager
Across Health
Martin has worked for Across Health for nearly 7 years, having started as a Senior Digital Consultant and for the past 4 years as a Senior Account Manager. Prior to Across Health, Martin worked for Amazon as a New Accounts Manager
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