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EphMRA Germany Online Meeting – Improving the insights into the German health care market

September 23, 2020 @ 10:50 am 11:20 am

This meeting is taking place in CET

Speakers: Ludwig Prange, Berlin Chemie AG, Joachim Rittchen, Roche Pharma AG & Maik Stefan Rieth, IQVIA

Convenor: TBC


In this session you will hear from our 3 speakers about German-specific results derived from IQVIA’s data quality assurance program. They will present German specific results, to highlight the necessity for doing validation exercises and to encourage existing and future users of IQVIA’s German information offerings to support on the journey to improve data quality in the long run.
The emphasis will be on recruiting new ACTS contributors working in Pharma and Healthcare HQ settings and those working in Specialty markets, all who are subscribers and regular users of IQVIA’s data services. In the first part of this session, they will talk about the importance and benefits from industry’s view in both primary care and specialty markets.

Ludwig Prange, Head of Market Research

Ludwig Prange, Head of Market Research

Berlin Chemie AG

Ludwig has one daughter. He has more than 20 years experience in pharmaceutical market research (industry and agency) and is a member of IQVIA customer advisory council National Data. He is a supporter of Werder Bremen

Joachim Rittchen, Head of Market Analytics

Joachim Rittchen, Head of Market Analytics

Roche Pharma AG

Joachim is married and has 2 children. He has 27 years of experience in Market Research (agency and industry) and 12 years of experience in Pharma. He is an active member of ESOMAR and BVM
Joachim studied Social Sciences with specialisation in Applied Social Research and Statistics (Diploma)