EphMRA Germany Online Meeting – Social Listening in Pharma: Taking the Pulse of Patients and Digital Stakeholders
September 22, 2020 @ 10:45 pm – 11:15 pm
Speaker: Yannick Rieder, Janssen-Cilag GmbH
Hear from Jannick about 2 innovative and interesting approaches being used by Janssen-Cilag which have applied social listening. One is with stakeholders and the other with patients.
You will learn how these approaches have been used and applied, as well as the pros and cons of each approach, so that you can assess their value in different scenarios. Jannick will share some of the challenges faced by Janssen with these approaches as well as the successes.
Yannick Rieder (M.Sc.) is Market Research & Competitive Intelligence Manager at Janssen-Cilag GmbH, a subsidiary of Johnson & Johnson. His responsibilities include the implementation of innovative market research approaches. As an expert for the analysis of web and social media content, he previously worked for several market research agencies. In his work, he always focuses on combining classical market research methods with data-based approaches. He is also the author of various specialist articles and papers on these topics.