EphMRA Germany Online Meeting – The Point Blank Insight Compass – A Companion for Sustainable Insight Management
September 22, 2020 @ 10:35 pm – 11:35 pm
Speakers: Dr. Gerhard Keim, Managing Director & Jelena Bebic, Strategic Designer, Point Blank Research & Consultancy GmbH
Convenor: TBC
Description:
Gerhard and Jelena will share how to insights from the plethora of different studies being conducted can stay alive and available within the company to use on an ongoing basis, as well as developing them further.
Hear about a specific tool developed by Point Blank serves as a visual companion and navigation system to translate study results into concise insights and to organise those insights to keep them transparent for everyone in the company.
Dr. Gerhard Keim, Managing Director
Point Blank Research & Consultancy GmbH
Dr. Gerhard Keim holds a PHD in Cultural Anthropology. A renowned expert in research, innovation and marketing, Gerhard has over 20 years of experience in leading positions in the industry. He pushes the boundaries of research, helping clients to harness its full potential in building innovation. Since 2014 he is one of the Managing Directors of Point Blank.
Jelena Bebic, Strategic Designer
Point Blank Research & Consultancy GmbH
Jelena Bebic is a Strategic Designer with a strong focus on healthcare. She draws on years of experience in Design and Marketing in the field of biotechnology. As the interface of Design Thinking, innovation systems and healthcare, she connects the diverse needs of different stakeholders in a creative way.
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