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EphMRA Switzerland Online Meeting – Identifying brand moments of magic and misery using voice tech and emotion AI
September 28 @ 2:30 pm – 3:00 pm CEST
This meeting is taking place in CET
Speakers: Abigail Stuart, Founding Partner & Hannah Mann, Founding Partner, Day One Strategy
To compliment the previous presentation, in this session, Abigail and Hannah will outline a novel approach to identify doctor’s experiences across brand touchpoints and channels using voice technology and emotion AI.
You will learn the following:
- Pharmaceutical companies need to better understand the experiences created by digital and non-digital brand touchpoints and channels, especially given recent changes triggered by COVID-19
- Voice technology and emotion AI offers a new approach to easily capture and analyse the experiences of doctors as they interact with brands across touchpoints and channels
- That this valuable data provides pharma companies with a new way to monitor brand touchpoints and identify the right mix of channels to engage with doctors and build brand loyalty
Abigail Stuart, Founding Partner
Day One Strategy
Abigail has more than two decades of experience consulting with healthcare companies to develop global brand strategies and communications. She has helped to launch some of the world’s most successful blockbusters, as well as working with life-changing medicines for rare-disease and tech start-ups.
Abigail is passionate about understanding how data and technology are changing the needs and behaviours of customers and the consumerisation of healthcare. She consults with companies to help them develop strategies and market offerings that fulfil changing consumer needs and preferences and fully engage them in end-to-end customer experience. I
In 1999, Abigail started the healthcare division of Hall & Partners. Over the next 19 years, she grew the business into one of the most successful and highly regarded healthcare research consultancies
Hannah Mann, Founding Partner
Day One Strategy
Hannah has over 20 years’ experience working with big pharma clients to bring the voice of the customer to the heart of decision making.
Often partnering with clients early in the brand lifecycle to help identify market opportunities, target customers and develop the full brand experience.
Hannah’s last role was as Managing Partner for Hall & Partners Health EU. Under her leadership the team achieved rapid growth and won multiple high-profile industry awards including Best Agency at MRS 2016 and three EphMRA innovation awards. During this time Hannah also served as a judge for the annual EphMRA awards, presented at MRS and EphMRA conferences and wrote a number of successful blogs on women in leadership.