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EphMRA Switzerland Online Meeting – ‘The doctor will Zoom you now’ – the impact of care at a distance on patient experience
September 29, 2020 @ 2:25 pm – 2:55 pm
This meeting is taking place in CET
Speakers: Janneke van den Bent, Senior Analyst & Krysten Corbijn, Analyst, SKIM
Janneke and Kyrsten will share findings from a study
to understand patient experiences of a health care system where care is given at a distance and how this should impact pharma strategies. They will focus on how COVID-19 has affected patients’ interactions with HCPs and patients’ perception of the quality of care when care is given at a distance. They will also explore differences in experiences and perceptions between countries.
You will come away from this session learning the following:
- Initial patients’ experiences of the transition to care at a distance prove to be positive, however, we need to be aware this might not be a lasting view as currently patients are indicating dissatisfactions with aspects of receiving more distant care. To prepare a future-proof marketing strategy, thoroughly understanding ways to overcome these challenges becomes crucial.
- Setting the patient at the heart of the redefined strategies becomes a must. Patient centricity takes a new dimension in digital care/ care at a distance. With factors such as mental health or patients having a bigger say in their treatment (than before), it is essential to understand emerging needs along the treatment pathway to ensure strategies are developed to address these needs, and to ensure the shift to more distant care happens at an acceptable pace.
- Empowering patients to play a relevant role in the decision-making process become more urgent, as the right treatment decision is more than ever based on a patient’s ability to communicate their physical and mental health in a challenging non-face to face context. With patients searching for more information than before COVID-19, there is an opportunity to educate the patients through online sources, thereby helping them have a bigger say in the treatment they receive.
Janneke van den Bent, Senior Analyst
After completing her BSc. in Cultural Anthropology, Janneke realised she wanted to complement her interest in human nature and behaviour with business savviness, which drove her to pursue a Master’s degree in Business Administration. Within qualitative market research, Janneke feels she has found the perfect intersection between her interest in human behaviour and her drive to create tangible results. She joined the SKIM team in July of 2017 and has since been involved in various qualitative research projects, both within and outside of the Healthcare industry. With time, she’s come to understand that her heart lies in understanding and supporting patients in their patient journey.
Krysten Corbijn, Analyst
Developing an interest in research and healthcare during her BA in Psychology Kyrsten pursued a MSc followed by a PhD in Health Services Research. She joined SKIM in January 2020, and has since been involved in both qualitative and quantitative projects within the healthcare industry. While her main focus and interest lies with quantitative projects, she enjoys answering the ‘why’ questions through qualitative work.