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POSTPONED – Patient Centricity – Optimising digital services for cancer patients: Doing different things to bring about a new paradigm

June 16, 2020 @ 3:00 pm 3:40 pm

Speaker: Geoff Rollason, Pfizer
Convenor: Rachel Medcalf, Adelphi Research

Due to illness, this webinar has been postponed and a new date will be announced soon.

Can cancer services cope with growing demand and expectation? Hear from Geoff how at Pfizer they are delivering change for patients and HCPs through the deployment of digital technologies.  Through this process, Pfizer are gaining much greater understanding of individual patient needs and how to embrace these needs.  This is not just about personalised medicine but personalised cancer care in its widest sense. 

This webinar will inspire you to see cancer care in a different way and see what is possible to achieve through digital technology.  Geoff will share what is happening with this service during the COVID-19 pandemic and plans post COVID-19.

There will be an opportunity for discussion at the end of the webinar using the Breakout Rooms function within Zoom – allowing you to interact with colleagues and our speaker.

This is a member only event and is free to attend for members.

Geoff Rollason

Geoff Rollason

Patient Experience & Service Director, Pfizer

The leader of a team dedicated to developing new and innovative ways of improving the experience of cancer patients, Geoff returned to Pfizer from Quintiles in 2016 where he was Pathways Effectiveness Team Lead.
Geoff began the ground-breaking pathway effectiveness work in a previous stint with Pfizer in 2010, leading the development a service designed to help the NHS deliver service improvements whilst minimising additional expenditure. The work has since been delivered in collaboration with around thirty different NHS sites across a range of tumour sites, focussing on how the experience of patients can be enhanced and improved.

Prior to joining Pfizer in Geoff had a career of almost twenty years in the NHS, predominantly working in Primary Care and Community settings which included service management, contracting and commissioning. Geoff left the NHS in 2007 and spent a year working in South East Asia as a volunteer in a hospital on the island of Flores in Indonesia, before returning to take up a role with Pfizer in 2008.
The Patient Experience Team has developed its work into collaborating with NHS partners to explore the deployment of new technologies to assist the NHS further improve the range and quality of services available to cancer patients. Pfizer Oncology is dedicated to putting patients first and delivering breakthroughs that change patients’ lives. The team is central to these goals.

Assisting the NHS to improve services delivered to patients is an area of work that Geoff believes in passionately, and an opportunity to talk about the work and its impact is never passed up!

When not working Geoff enjoys gardening, cycling and walks with his wife Angela and their greyhounds Wendy, Morse, Doris and Murphy.