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Professional/Personal Development: Tell them a story they can’t refuse

July 6, 2020 @ 3:00 pm 3:45 pm

Speaker: Erik Mathlener

Convenor: Letizia Leprini, Bayer Pharma

Let’s say someone doesn’t answer your calls or replies to your emails. What do you do? 

And what if they hesitate about your findings or advice. What do you do?

Storytelling is very useful to you. A good story arouses curiosity. Once your client is curious, he or she longs for more and desperately wants to know how the story continues. So by starting a compelling story, you’ve got them hooked. They hear you.

The next obstacle is trust. You can give them all the facts and figures, but they will only believe it if they think you are reliable. So, show yourself. Be authentic. Tell them a true story about your values, your work, your efforts. The more personality you throw into a story, the better.

Takeaways from this webinar:

• How to start with a remarkable phrase

• The universal structure of a compelling story

• 3 types of stories that will revive your business communication

There will be an opportunity for discussion at the end of the webinar using the Breakout Rooms function within Zoom – allowing you to interact with colleagues and our speaker.

This is a member only event and is free to attend for members.


Erik Mathlener

Erik Mathlener

Story Management

Erik Mathlener is a business storyteller who helps organisations to use stories in communication with customers and employees. He believes that authenticity and reliability are the most important elements for successful leadership, collaboration and sales. Erik realised, after working as a project manager in IT for more than twenty years, that the art of storytelling is of great use in business. Today, his business experience is completed with 14 years of storytelling expertise. Telling stories in organisations has enriched his life, and he likes to share that with others.