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Post CoVID-19: a new normal for carbon emissions in Pharma Market Research?

October 6, 2020 @ 3:00 pm 3:40 pm

Speaker: Bors Hulesch, Brains & Cheek

Convenor: Erik Holzinger, groupH

During the CoVID lockdown, have you thought to yourself: wow, our industry’s carbon emissions must have gone down dramatically? Would you be curious to find out by just how much?

If so, you are in luck. The sustainability team at Brains&Cheek, an EphMRA agency member, was conducting a carbon audit of the pharma market research industry, just before the lockdown kicked in.

And now they are in the process of collecting the same data for the lockdown period, so that we can compare the two data sets. As part of this talk, you will also be treated to some modelling scenarios: what would it look like if we returned to business as usual, and what if there were a second wave of Coronavirus.

At the end of the talk, you will be invited to share your views on how the pharma market research industry should move forward on carbon emissions, based on the data presented.

If you are involved in business sustainability or corporate social responsibility (or just concerned for the future of our planet!), this talk should be of interest.

There will be an opportunity for discussion at the end of the webinar using the Breakout Rooms function within Zoom – allowing you to interact with colleagues and our speaker.

This is a member only event and is free to attend for members.

Bors Hulesch

Bors Hulesch

Brains & Cheek

Captain Bors trained as a social scientist, and has been a researcher since 1997. He joined the pharma industry in 2005, and co-founded Brains&Cheek in 2009, of which he is Managing Director. Bors also holds a Master’s Degree in climate change management. He has been an advocate for climate change solutions for over 10 years, and his company has been climate neutral since inception. As an activist for Extinction Rebellion, Bors regularly gives talks on the science of climate change, and how social movements can help us to save ourselves from a boiling planet. Bors is a father of three boys, and wants to bequeath a liveable planet to his children. He took the train to come to Antwerp.