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Professional/Personal Development – in conjunction with the LDC: Culture in healthcare – developing awareness and competence

July 7, 2020 @ 3:00 pm 3:40 pm

Speaker: Elina Halonen, Square Peg Insight

Convenor: An-hwa Lee, Research Partnership

One of the many things we have learned from COVID-19 is the impact of cultural context on decision making in the face of a global health problem. Countries have taken dramatically different approaches to the same issue, reflecting both local practicalities as well as cultural realities.

This is just the tip of the iceberg: culture has a wide-ranging impact on healthcare decision making and understanding those effects has never been more important. Yet, culture is often as invisible as it is all-encompassing, and it is difficult to see cultural patterns when we are prone to seeing our own context as “normal” – simply because it is what we are used to. In this webinar, behavioural scientist and cultural psychology expert Elina Halonen will take you through key dimensions of culture that play out in healthcare contexts through health and illness perceptions as well as approaches to treatment and support seeking. The webinar weaves together theory and illustrative examples from different areas of healthcare and more specifically COVID-19 responses to help you cultivate cultural awareness and ultimately your cultural competence. 

There will be an opportunity for discussion at the end of the webinar using the Breakout Rooms function within Zoom – allowing you to interact with colleagues and our speaker.

This is a member only event and is free to attend for members.


Elina Halonen

Elina Halonen

Behavioural Insight Strategist, Square Peg Insight

Elina works with global market research agencies, brand consultancies and behaviour change agencies, advising on behaviour change/behavioural design and market research projects as well as providing workshops and training.

She was previously the co-founder of Irrational Agency – one of the first agencies to pioneer the use of behavioural science in the market research industry and one of GRIT Top 50 innovative companies index in 2018 and 2019. As a founding member of the London Behavioural Economics member since 2012 and the founder of the Dutch Behavioural Science Network in 2018, she is passionate about bringing together academia and the practitioner world.

She is a regular speaker on behavioural science and cross-cultural psychology, and over the past 10 years she has spoken at over 20 industry conferences around the world. She is currently writing a book on how our context shapes who we are – from environmental and cultural factors to our socioeconomic status and even the language we learned to speak first.