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What can we learn from epidemiologists, statisticians and behavioural scientists during the COVID-19 pandemic?
September 8 @ 3:00 pm – 3:40 pm
Speaker: Andrew Grenville, Maru/Matchbox
Convenor: Stephen Potts, Purdie Pascoe
The COVID-19 pandemic has shone a spotlight on some professionals that normally work quietly behind the scenes: epidemiologists, statisticians and behavioural scientists. There is much that insights professionals can learn from how these groups have responded to the crisis. In this presentation we’ll explore how their examples can remind us to:
- Be cautious of the limitations of your data, but unafraid of being boldly prescriptive.
- Learn from the past and from other markets—even imperfect comparisons can be incredibly instructive.
- Don’t be overly reliant on one data source and don’t take results at face value—look for what might be missing, mis-measured or misunderstood.
As insights professionals we often overlook the reality that other professionals grapple with many of the same challenges we do. In this webinar we’ll explore how other sense makers are surviving and thriving in the COVID-19 crisis.
There will be an opportunity for discussion at the end of the webinar using the Breakout Rooms function within Zoom – allowing you to interact with colleagues and our speaker.
This is a member only event and is free to attend for members.
Andrew Grenville is a 30-year research veteran who has conducted an extensive amount of research on research, with a focus on the respondent experience, survey simplification and sample quality. He is the author of The Insights Revolution: Questioning Everything. He has also published numerous peer-reviewed journal articles and book chapters in the areas of sociology, research methods and medicine, and has been quoted in many publications, including The Economist. Andrew has also delivered papers or lead workshops at research-related conferences organized by the ARF, ASA, AMRS, ESOMAR, IAB, MRIA, PMRG, Quirk’s, SSSR, SampleCon and TMRE.