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Qualitative Research Role Play Using Performance Practitioners
May 20, 2021 @ 1:30 pm – 2:00 pm
Speakers: Paul Thomas and Bryony Thomas, PerPharmance and Claire Macchia, The Planning Shop International
Convenor: Cristiana Carata, Instar Research
As companies aim to diversify and innovate in qualitative market research, this webinar will discuss the practicalities of using Performance Practitioners in the field. Performance Practitioners are multilingual actors, native to the research locations and trained specifically for healthcare market research and the disease area being explored.
The webinar will cover an overview of the methodology and key learnings based on 7 years’ experience of applying this approach, including:
- How to best utilise actors to better observe and understand human interaction in market research.
- The benefits and limits of using actors for market research.
The anonymised case study will focus on HCP decision-making during multiple sclerosis patient consultations.
This is aimed at anyone interested or engaged in innovation within the field of qualitative research.
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Paul Thomas
PerPharmance
A C-suite consultant with over 40 years global drug-development experience working in innovative clinical research, health outcomes and the marketing of block-buster pharmaceutical brands.
Paul is also a training innovator and the author of seminal publications in population kinetic modelling.
Bryony Thomas
PerPharmance
A live arts director trained at L’École Internationale de Théâtre Jacques Lecoq
who has specialised in training and directing actors for role play within market research for the past 10 years.
Claire Macchia
The Planning Shop International
A seasoned market insights professional with over 15 years of agency-side healthcare consulting, Claire loves to bring innovative solutions to her clients’ toughest challenges.