EphMRA LDC Webinar: Segmentation
EphMRA LDC Webinar: Segmentation
Speakers: Lara Lucchese, Bristol Myers Squibb, Nicolas Camargo, SKIM and Ben Rigby, Strategic North. Convenors: Alexander Rummel, Aurum Research and Marcel Slavenburg, SKIM Objectives In the past years, the area of segmentation has rapidly evolved with the rise of new analytical approaches, the use of behavioral and attitudinal data and the integration of multiple data [...]