Social listening in pharma: Taking the Pulse of Patients and Digital Stakeholders – Inspiring Approaches and Best Practices
Speaker: Yannick Rieder, Market Research & Competitive Intelligence Manager, Janssen-Cilag GmbH Convenor: An-hwa Lee, Director at Research Partnership and member of the LDC Social listening has become an important data source for pharma to better understand patients and key stakeholders as they turn to social media to express their thoughts, opinions and interact with peers. [...]
